It is the Rakdee Siam policy and responsibility to provide excellent service to the public. Customer feedback helps us measure whether our services are meeting public needs and expectations. It also helps us identify problems that need to be solved. High quality customer service depends on customer feedback. While praise is always welcome, constructive criticism is truly helpful in the long run.
The purpose of our policy is to establish uniform standards and procedures for responding to customer feedback, thus making sure those responses are timely and that issues do not “fall through the cracks.” The policy strives to treat every interaction with the public as an opportunity to produce a satisfied customer, or at least one who feels that he or she was listened to and taken seriously, even if it was not possible to meet his or her request.
When possible, complaints, questions and requests for service should be resolved in “real time” on the same day they arrive. However, in many instances, referral and follow-up are necessary in order to fully understand and resolve the issue. In such instances, the following standards for acknowledgement and resolution should be followed.
Acknowledgement
All complaints, questions and requests for service should be acknowledged within one business day. This acknowledgement should note the person to whom the issue has been referred and when the customer can expect a response. If the customer feedback is delivered by phone or in person, this acknowledgement should be given verbally during the call or visit. If the customer feedback is delivered by e-mail, the acknowledgement should be given by email. If the customer feedback is delivered by postal mail the acknowledgement should be sent via telephone, postal mail or e-mail, whichever is appropriate. For written acknowledgements, templates with standard language should be used to minimize staff processing time.
Resolution
A substantive response should be provided within seven business days. This response should include the Rakdee Siam’s analysis of the issue and the proposed resolution. Clear reasons should be given if it is not possible for Rakdee Siam to accommodate the customer’s request. If a resolution is not possible within seven business days, the customer should be notified and given the date by which they can expect a response. The resolution can be communicated to the customer verbally, by e-mail or by postal mail, depending on the communication method most appropriate to the situation.
Response Procedure Calls / Visits
When a customer calls or visits Rakdee Siam’s Office with a complaint, question, or request for service, the issue should be resolved immediately, if possible, by Rakdee Siam . If immediate resolution is not possible, Rakdee Siam will take down the necessary information and let the customer know when and from whom he or she can expect a response. The department receiving the referral is responsible for resolving the issue per the above standards.